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Nike sues maker of Satan Shoes that used human blood

  • A Brooklyn-based company MSCHF has been sued by Athletic shoemaker Nike after the former launched 'Satan Shoes' in collaboration with American rapper Lil Nas X

  • These shoes are a customised version of Nike Air Max 97 that contain 'human blood' in the sole.

  • In the lawsuit, Nike said that the company, MSCHF Product Studio Inc, infringed on and diluted its trademark with the black-and-red, devil-themed shoes, which went on sale online on Monday.

  • “There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorised or approved this product,” the lawsuit stated.

  • As per news reports, the 'Satan shoes' feature an inverted cross and a pentagram, along with a reference to Luke 10:18, a Bible verse about Satan's fall from heaven.

What are Satan Shoes ?

  • On Monday, MSCHF released a modified pair of black and red Satan-inspired Nike Air Max 97 sneakers, complete with a bronze pentagram charm and 60 cubic centimetres of red ink and a single drop of human blood, obtained from the apparel brand’s own employees, in the mid-sole.

  • According to the New York Times, the blood from around six MSCHF employees were mixed and added into the shoe’s soles. They also have ‘Luke 10:18’ written on them, referencing a verse from the Gospel of Luke, which reads, “I watched Satan fall from heaven like lightning.”

Why Nike did not approve of the shoes ?

  • In its filing with the US District Court for the Eastern District of New York, Nike said that it did not approve or authorise MSCHF’s customised Satan Shoes. It notes that a number of social media users have also threatened to boycott the sportswear brand due to the controversial new sneakers.

  • Nike asked the court to order MSCHF to “permanently stop” fulfilling orders of the Satan Shoes. In interviews with a number of media outlets this week, Nike asserted that it had nothing to do with the sneakers.

  • “In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism,” Nike said in its complaint. The company also claimed that the modifications made to the shoe’s midsole “may post safety risks for consumers”

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